DIGITAL MARKETING

WHAT IS MARKETING?
Marketing can be defined as the action or business of promoting and selling products or services. It includes market research and advertising.

WHAT IS DIGITAL MARKETING?
Digital Marketing is one of medium through which one can promote their products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic Media.

Digital marketing is a broad term that refers to various promotional techniques deployed to reach customers via digital technologies.



Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. Digital Marketing is categorized in two different terms:

1.      Organic search results are result listings for which you don’t spend money. You have to optimize your website properly to get a good place in those listings. E.g. in Google, 10 results appears on the single page that is called organic search results.


2.      Inorganic search results or paid listings or sponsored listings are those for which you buy keywords to rank for. E.g. in Google 2-5 results on the right hand side and 2-3 results on the top of the page (usually with light yellow background) are paid listings.

Comments

  1. harsh10 August 2017 at 22:23

    Thank you for sharing this information. This is helpful for new digital marketing learner.

    ReplyDelete
  2. harsh10 August 2017 at 22:23

    This comment has been removed by the author.

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  3. harsh10 August 2017 at 22:25

    This comment has been removed by the author.

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  4. harsh10 August 2017 at 22:26

    Thank you for sharing this information. This is helpful for new Digital Marketing learner.

    ReplyDelete
  5. harsh10 August 2017 at 22:29

    Thank you for sharing this information. This is helpful for new Digital Marketing learner.

    ReplyDelete

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DIFF BETWEEN DIGITAL MARKETING VS TRADITIONAL MARKETING

1.       Traditional marketing includes all the advertising methods that have been used in the recent past. This may include business cards, print ads in magazines or newspapers, posters, radio, television commercials, brochures and billboards. Digital marketing may include things such as a website, banner ads, social media mentions, or YouTube videos just to name a few.  2.       Traditional marketing creates limited awareness about brands or products while digital marketing is revolutionary marketing which consists of advanced features. 3.       Traditional marketing a business can reach a specific target audience that may not have Internet access and this may be the only way to reach a certain audience. In contrast to this, with digital marketing a large target audience can be reached.  Small businesses can compete with bigger ones as any size can gain access to a range of digital tools.
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